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<font face="Arial" color="#0000FF" size="2">BannerSpace.com to launch
AreaPoint� Geographic Targeting for Online Advertisers.</font></td>
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<font face="Verdana">Press Release</font><p class="MsoNormal">
BannerSpace.com, Inc., an Internet advertising solutions
provider and interactive media representation firm, will launch
two new geo-targeting products on April 5<sup>th</sup>, 2004.
AreaPoint� and AreaDirect� will make highly precise geographic
targeting of Internet advertising, long an elusive goal of
online advertisers, a reality. </p>
<p class="MsoNormal">Employing new, patent-pending methods, the
<a href="/advertiser/areapoint.htm">AreaPoint�</a> system will be much more accurate than any other form
of online geo-targeting and will enable marketers to reach
specific geographic areas online just as they do via offline
media such as radio, cable television, and yellow page listings.
With a single media buy, AreaPoint� will enable advertisers to
target online ad campaigns to any local region seamlessly across
multiple web sites. </p>
<p class="MsoNormal">An advertiser using AreaPoint� will be
able to select exactly which states, counties, cities, zip
codes, or telephone area codes in which to run an online
campaign. A local business may also define a central zip code,
and radius in miles around that zip code, to target.</p>
<p class="MsoNormal">�A much larger percentage of offline ad
spending is locally targeted, as compared to online
advertising.�, said BannerSpace.com chief executive, Jeff Howes,
�By aggregating and then re-segmenting ad inventory by
geographic location, AreaPoint makes it possible for advertisers
to restrict campaigns to specific regions, with accuracy and
flexibility not previously possible.�</p>
<p class="MsoNormal">AreaPoint� has the potential to
revolutionize the way certain advertisers reach their local
target market. For example, the technology may encourage the
spending of more political advertising dollars on interactive
media, as geographic targeting has, until now, been the most
difficult obstacle to overcome.</p>
<p class="MsoNormal">AreaPoint�..
